Modelix runs full Marketing Mix Models through autonomous AI agents. Adstock curves, saturation functions, spend attribution — delivered in five days, at a fraction of consultancy rates.
CSV or direct connection. Media spend by channel, date, country. Add control variables (seasonality, pricing, promo calendar) if you have them.
Our multi-agent system handles data validation, model specification (adstock + saturation curves), MCMC sampling, and convergence checks — autonomously.
Full posterior distributions, channel attribution, ROAS by channel, and an optimized spend allocation — in a readable brief, not a stats dump.
Exactly how much each channel contributed to revenue — with credible intervals, not point estimates.
ROI-maximizing budget split across channels, given your total spend — updated as your data grows.
Marginal returns for each channel — know exactly where incremental spend stops paying off.
Run spend shift simulations before you commit — know the outcome before you spend.
Results translated for your CMO and CFO — not a stats paper. Boardroom-ready language, not PyMC trace plots.
Re-run with new data in hours, not weeks. Track performance quarterly or monthly with no additional project fees.
Marketing budgets are too large to guess.
MMM done right is not a luxury — it's the baseline.